From 1940 to 1943, he was the first Director-General of the British Overseas Airways Corporation (BOAC).
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In 1949, the Société Internationale de Télécommunication Aeronautique (SITA) was formed as a cooperative by 11 airlines: Air France, KLM, Sabena, Swissair, TWA, British European Airways, British Overseas Airways Corporation, British South American Airways, Swedish A. G. Aerotransport, Danish Det Danske Luftfartselskab A/S, and Norwegian Det Norske Luftfartselskap.
During World War II, the airline represented Imperial Airways/BOAC and in 1947 began its relationship with the newly created British European Airways (BEA).
Marguerite Wilson was a stewardess for British Overseas Airways Corporation (B.O.A.C) in 1948, working Short Flying boats from the Marine Airway terminal, Solent, Southampton, Hampshire.
Imperial Airways (and its successor BOAC), Qantas and TEAL operated the Short Empire in commercial service, while the Royal Air Force, Royal Australian Air Force, Royal New Zealand Air Force and briefly the Royal Canadian Air Force used them on military operations during the Second World War, particularly for anti-submarine patrol and transport duties.
On 4 May 1948 BOAC introduced Short Solent flying boats on the UK (Southampton) to South Africa (Vaaldam) service.