The intent was to use footage taken at the mid-2012 BronyCon convention, held at the Meadowlands Exposition Center in Secaucus, New Jersey, as the basis for the film.
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John de Lancie was a guest voice of the villain character Discord in the second season 2-part premier, "The Return of Harmony".
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In early February 2013, the production team announced that due to high rates of piracy of the digital version within the brony community, they ceased further work on these features, stating "that investing any more time and energy would be not be worthwhile".
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The film, funded through crowd-sourcing via Kickstarter, was originally envisioned to follow voice actor and executive producer John de Lancie to the 2012 Summer BronyCon in New Jersey.
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Faust worked with several former co-writers from her previous shows (including her husband and animator Craig McCracken), and with the directors at DHX Media (formerly Studio B Productions) in Vancouver, British Columbia, where the show would be produced.
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