In 1960 the various development companies were merged into the Broseley Investment Company, with Royal Exchange holding 26%.
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Broseley Estates Limited, also referred to as Broseley Homes, was formed by Danny Horrocks after an amalgamation of developers and was controlled for most of its history by the insurance company Royal Exchange.
Examples of Pritchard's interior decoration include Croft Castle, Gaines in Whitbourne, Herefordshire, Shipton Hall, Shropshire, the ballroom at Powis Castle, and chimney-pieces at Broseley Hall, The Lawns, Broseley, and Benthall Hall.
The exterior is decorated with classical pilasters and covered with “majolica” ceramic tiles made by Maw and Company of Broseley.