Bruce Springsteen | Bruce Lee | Bruce Willis | Bruce Dickinson | Bruce Cockburn | Bruce Campbell | Lenny Bruce | Bruce Sterling | Bruce Forsyth | Robert the Bruce | Bruce Beresford | Bruce | Bruce Weber | Bruce Weber (photographer) | James Bruce | Jack Bruce | Bruce Broughton | Bruce Brown | Bruce Nesmith | Bruce Li | Bruce Greenwood | Bruce Kent | Bruce Babbitt | Nigel Bruce | Bruce Grobbelaar | Bruce Dern | Bruce Chatwin | Bruce Baum | Bruce Andrews | Thomas Bruce, 7th Earl of Elgin |
The first programme aired on the channel was a short promo voiced by Bruce Hammal and Trish Bertram (two of Westcountry's first trail voiceovers) welcoming viewers to Westcountry and beginning with the words, "Happy New Year, and welcome to Westcountry, your new ITV station for the South West." The promo was followed by the Eddie Murphy and Dudley Moore film Best Defense.