The first programme aired on the channel was a short promo voiced by Bruce Hammal and Trish Bertram (two of Westcountry's first trail voiceovers) welcoming viewers to Westcountry and beginning with the words, "Happy New Year, and welcome to Westcountry, your new ITV station for the South West." The promo was followed by the Eddie Murphy and Dudley Moore film Best Defense.
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During the summer of 1996, Westcountry prepared to float the company on the stock market, which resulted in HTV, United News & Media, Carlton Communications and Canwest bidding to buyout Westcountry.
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Westcountry, originally an independent company, replaced Television South West at 00:00 GMT on 1 January 1993.
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On 12 September 2007, ITV issued a statement to the City of London, saying that it wished to reduce the number of news studios from 17 to just 9.
From 16 February 2009, she became co-presenter of the pan-regional news programme The West Country Tonight, which replaced The West Tonight (ITV West) and Westcountry Live (ITV Westcountry) alongside Steve Scott.
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After the RSLs, Dr. Avtar Lit and Palm Radio Ltd agreed to apply for the Torbay Licence, Managing Director of London Media Company, Neil Romain joined the Board of the newly formed Palm FM Limited with his colleague David Lowen, a media consultant and former head of news for ITV Westcountry.