McCulloch also directed the music video for the Tragically Hip’s song “My Music at Work,” for which he won the award of "Best Director" at the 2000 MuchMusic Video Awards.
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In the CBS prime-time special, (also featuring Dana Carvey, Al Franken, Jan Hooks, and others) he played a patron of a store that, among other things, sold counterfeit Kryptonite.
The video was directed by Bruce McCulloch and filmed in the lobby of Commerce Court North, which is part of the headquarters for the Canadian bank CIBC.
After that point he continued to collaborate with Odds members Craig Northey and Doug Elliott on many projects – Strippers Union, Northey Valenzuela, Bruce McCulloch’s “Drunk Baby Project” and soundtracks for “the Kids in the Hall in Brain Candy” and “Dog Park”.
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Drunk Baby Project, released on October 1, 2002 (see 2002 in music), was the second album by the comedian Bruce McCulloch.
Shame-Based Man, released on April 11, 1995 (see 1995 in music), was the first album by the comedian Bruce McCulloch.