From 2004 until 2008 the match was officially called the Bundaberg Rum League Test, after the principal sponsor, Bundaberg Rum.
The Bundaberg Distilling Company owns its own cola-producing facility, which supplies the cola for its ready-to-drink Bundaberg Rum and Cola products.
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Bundaberg rum was first produced in 1889, production ceased from 1907 to 1914 and from 1936 to 1939 after fires, the second of which caused rum from the factory to spill into the nearby Burnett River.
While at Bundaberg, Nott took an active interest in shire council and other public matters, in the butter factory directorate, and the control of the Bundaberg Rum Distillery (his late father was one of the founders).
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