It was co-founded in São Paulo, Brazil in 1999 by Romero Rodrigues, Rodrigo Borges, Ronaldo Morita and Mario Letelier.
Customers are offered a range of ways to use the service efficiently, either by browsing on PC or the well-optimised mobile site, using the free mobile app, or by downloading the Buscapé Time browser add-on for Chrome, Firefox and Internet Explorer.