The term was popularized in the southern hemisphere by Les Hiddins (The Bush Tucker Man) in Australia as well as in the northern hemisphere by Mors Kochanski and recently gained considerable currency in the United Kingdom due to the popularity of Ray Mears and his bushcraft and survival television programs.
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Canadian wilderness instructor Mors Kochanski published the "Northern Bushcraft" book (later retitled "Bushcraft") in 1988.
Paul Kirtley (born 17 January 1973) is a professional wilderness bushcraft instructor and noted Blogger on the subjects of Bushcraft, wilderness travel and survival.
It has been popularised recently in the media by proponents of bushcraft such as Ray Mears.
Kirtley embarked on a professional career in bushcraft after attending courses run by world renowned bushcraft expert Ray Mears.