On May 14, 2010 Tony Marinaro of Team 990 announced that V would not be renewing their contract with the show and their last episode would be aired sometime in late May.
When Montreal hit station CHTX (980 Hits, then, 990 Hits, now CKGM again) started a similar format in 1989, ratings (largely from listeners in Canada) began to slip forcing another format change.