In 2003, the show was moved to April, but returned to June in 2009 to coincide with the CMA Music Festival (the renamed "Fan Fair") and the influx of tourists to Nashville, as well as capitalizing on a time when many of the artists would already be in Nashville at once.
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In 2007, the Wide Open Country Video Award (named for the CMT Pure Country video block of the same name) was introduced to recognize music not normally played on country radio.
Carter has been credited to many successful programs, including the 2007 Miss America Pageant, the 2007 CMT Music Awards, and the 2005 Miss Universe Pageant.
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On April 10, 2006, the arena hosted the nationally televised CMT Music Awards for the first time and in September of 2011 featured special guest and keynote speaker Dr. Maya Angelou in celebration of its 10th Annual Humanities Symposium.