Norton Simon took an interest in the company in 1964, and it merged with Simon's other holdings, the McCall Corporation and Hunt Foods, to form Norton Simon Inc.
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In 1934, it was one of the first society to give comic books (a very recent creation of Max Gaines) as a free gift to appeal people.
In 1953, Canada Dry offered a "premium giveaway" with a case of its ginger ale — one minibook in a trilogy series of Terry and the Pirates strips by Wunder, printed by Harvey Comics.
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