The CarMax Riverfest is filled with many activities and ends with a gathering on the banks of the Ohio River in Cincinnati, Ohio, Covington, Kentucky, and Newport, Kentucky to watch a half-hour fireworks show set to an underscore heard on WEBN.
CarMax is a used car auto superstore concept developed in 1991 at Circuit City by Austin Ligon, then Circuit City Sr.VP Planning, and Rick Sharp, then Circuit City CEO.
CarMax of Richmond, Virginia filed suit in United States District Court claiming DriveTime offered kickbacks to CarMax salespersons for each customer they referred to DriveTime, a violation of RICO.