To sell his regulator in English-speaking countries Cousteau coined the Aqua-Lung label, which was first licensed to the U.S. Divers company (the American division of Air Liquide in the USA) and later sold alongside with La Spirotechnique and U.S. Divers to finally constitute the name of the company itself, Aqua-Lung/La Spirotechnique, nowadays sited in Carros, near Nice.
Carros |