The popular jingles, "Take the 605 to South Street, come on, it's all there! Take the 605 to South Street, Cerritos Auto Square!" (Sung to the tune of The Orlons "South Street") or "We sell more, so you save more, Cerritos...Auto Square!" are ubiquitous and are good examples of effective advertising strategies using simple, easy-to-remember lyrics.
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The expansion of the nearby Interstate 5 in the coming years in southeast Los Angeles would provide several opportunities for diversifying the Auto Square's selection.
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The television advertisements play the same jingle mentioned above and characteristically involve computer animations of non sequitur images or of Jim Varney as his popular character Ernest P. Worrell, who served as a spokesperson for the Cerritos Auto Square throughout the 1990s.
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