Her "official" boss In-hwa (Kim Yoo-ri) is the president's younger sister, at 29 only two years older than Se-kyung, who became the youngest person to be appointed to her position.
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After much struggling, Se-kyung finally lands a job as a designer at GN Fashion, an apparel company in ritzy, image-conscious Cheongdam-dong (a small, insular, and particularly posh neighborhood in Seoul's Gangnam District).
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She is stunned to find out, however, that her actual job is being a personal assistant to the president's wife ― who turns out to be her high school classmate and rival Seo Yoon-joo (So Yi-hyun).
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The Cheongdam-dong store was used as a filming location for the music video of Psy's 2013 single "Gentleman".
5 March 2012: Shinhwa comeback press conference after a four year hiatus, where they served mandatory military service, was held at CGV Cheongdam-dong, which was also streamed live by Mnet Media to 200 countries.
On July 20, 2010, Seven held a release party and press conference for Digital Bounce in the Cheongdam-dong area of Seoul, South Korea.