Commercialization of the image has expanded to pictures, swimming suits, beer, wallets, socks, shirts, cigarettes, even in cartoons such as South Park and The Simpsons.
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It has a running time of 1 hour and 26 minutes.The film provides commentary from a variety of perspectives including: actors Antonio Banderas and Gael García Bernal, the author of “Che Guevara a revolutionary life” Jon Lee Anderson, the American rock band Rage Against the Machine guitarist Tom Morello, photographers Jose Figueroa and Laborio Naval, artists Shepard Fairey and Jim Fitzpatrick, and long-time friend Alberto Granado.
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Chevolution also discusses the usage of Che's image by Rage Against the Machine on the 1992 single, “Bombtrack”.
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The Zapatistas for instance, continue to harvest the seed that Che left instill in them and continues to have meaning.