In October 2012, it was announched the company was going into voluntary administration and that most Go-Lo and Chickenfeed will be rebranded as Crazy Clark's.
Recently the area has had more developments in that businesses have decided to take advantage of this growing community: Legana now has a Chickenfeed, Salvation Army and KFC as well as other new shops.
In competition with works by other best-selling authors, such as Ruth Rendell, Maeve Binchy and Joanna Trollope, Chickenfeed has won two awards as the best novella in the ‘Quick Reads’ genre.