Children and Television: Lessons from Sesame Street (1974) is a non-fiction book written by Gerald S. Lesser, in which he describes the production of Sesame Street, and the formation and pedagogical philosophy of the Children's Television Workshop.
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In 1963, he served as an academic adviser for the NBC educational program, Exploring.
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Using outside research groups like the Educational Testing Service (ETS), the Workshop wanted to ascertain if watching the show made any difference.
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