Chuy Oblast, the northernmost and most populous administrative region of Kyrgyzstan, is named after the river; so are the Chuy Avenue, the main street of Bishkek, and the city of Shu in Kazakhstan's Zhambyl Province.
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European route E40, known locally as Highway M-39 (based on the old USSR highway numbering scheme), on its way from Bishkek to Almaty crosses the Chu River at Korday, making Korday border crossing arguably the most important crossing on the Kazakh-Kyrgyz border.