Beginning that year, the Marone family, Turin industrialists, began to sell shares in the business, culminating in 1992 with an agreement to turn Cinzano International S.A. entirely over to International Distillers & Vintners, a wholly owned subsidiary of Grand Metropolitan.
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As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari.