Beginning in 1922, on 3,000 acres (12 km²) of citrus groves and land covered in pine trees which his father had left him, Merrick began carving out a town along the lines of the City Beautiful movement.
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The section of Route 1 across the Badger's Island Bridge to Kittery's John Paul Jones Memorial Park, with its Sailors' and Soldiers' Monument by Bashka Paeff, was a City Beautiful plan to complement the Memorial Bridge.
His planning ideas were heavily influenced by both the City Beautiful movement and, to a lesser extent, Ebenezer Howard's Garden City designs.