BAD IDEA was founded in September 2006 by journalists Jack Roberts and Daniel Stacey, both of whom were students at a magazine production class run by Clay Felker, the founder of New York Magazine, at the University of California.
In 1978, Andrews, was hired as an associate editor at New West magazine, a bi-weekly California publication started by Clay Felker as a parallel to his seminal New York magazine.
As a journalist, Sheehy was one of the original contributors to New York, founded by Clay Felker, who encouraged his writers to break the conventions of newspaper writing.
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