The event is currently known as the "Clipsal 500 Adelaide" or commonly, the "Clipsal 500" due to naming rights sponsorship from Clipsal.
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After the conclusion of the 1999 race, Clipsal were announced as the event's major sponsor and it became known as the Clipsal 500 Adelaide.
Clipsal |
Requiring funds to "repay debt, build new businesses and let the Clipsal brand grow globally", in 2004 the Gerard family "opted to sell its stake to the French company Schneider Electric, as a sharemarket float did not look an attractive option".