In December 2012 another advert was launched this time featuring Maurice Wigglethorpe-Throom (played by Robert Webb) the founder of Compare the Market and his assistant Spencer who find out about Aleksandr (who makes a cameo appearance in a photograph) and Compare the Meerkat.
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In January 2009, the company launched an advertising campaign created by VCCP with characters designed, and adverts directed, by Darren Walsh at Passion Pictures.