When the game reached version D&D28b later that year (where "28b" refers to the revision), he demoed the game - now renamed to Akalabeth - for his boss at a Clear Lake City, Texas-area ComputerLand, who suggested he sell the game in the store.
Val J. Golding founded Apple Pugetsound Program Library Exchange (A.P.P.L.E) in February 1978 with fellow Apple II enthusiasts Mike Thyng and Bob Huelsdonk at the behest of Max Cook, the local ComputerLand store manager.