X-Nico

5 unusual facts about Connex Melbourne


2003 Melbourne thunderstorm

Rail company Connex Melbourne announced that flooding and power damage at Blackburn, Surrey Hills and Boronia railway stations would cause transport delays the following day.

Connex Melbourne

Television advertisements featuring Sheena Easton and a trainload of passengers singing her 1980 hit Morning Train (9 to 5) screened during April and May 2004.

Melbourne artist Van Thanh Rudd made an artwork attacking Connex's parent company Veolia Environnement's building of a light rail system linking up Israeli settlements.

In mid-2005 Connex launched a print and TV advertising campaign featuring Humpty Dumpty and focusing on safety initiatives; the "Don't Hold Others Back" campaign of 2006 featured imagery of commuters struggling to board a train; and a 'train etiquette' campaign featuring fictitious character Martin Merton PhD, "the worlds #1 expert on train etiquette" offered advice to passengers on such topics as mobile phone use, flatulence and other low-level behavioural annoyances of train travel.

In July 2000 an advertising campaign featuring Harry Connick, Jr. publicised the name change from Hillside Trains to Connex.


Metlink

However, this was not an exclusive arrangement, as a separate set of TV advertisements was produced by former train operator Connex (featuring Sheena Easton and a trainload of passengers singing her 1980 hit Morning Train (9 to 5)) during April and May 2004.


see also