Many believe that Anita Roddick pioneered the Conscious Business Movement with her company, The Body Shop in 1976.
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It is a program jointly sponsored by the Hong Kong Bank Foundation and Partnership Fund for the Disadvantaged of Social Welfare Department, HKCSS-HSBC Social Enterprise Business Centre (SEBC) of the Hong Kong Council of Social Service is a new initiative to promote social entrepreneurship, advance social innovation, synergize social enterprises' resources, network social conscious business executives and make a positive social change.