The contagion heuristic includes "magical thinking", such as viewing a sweater worn by Adolf Hitler as bearing his negative essence and capable of transmitting it to another wearer.
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The perception of essence-transfer extends to rituals to purify items viewed as spiritually contaminated, such as having Mother Teresa wear Hitler's sweater to counteract his essence.
heuristic | Heuristic | Financial contagion | Espresso heuristic logic minimizer |