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Liberty Mutual is also the sole corporate sponsor of the long-running PBS documentary series, American Experience, and has produced special commercial messages for airing during American Experience broadcasts.
In September 2012, Chief Executive of Allegheny County Rich Fitzgerald announced that he was cancelling the Celebration of Lights due to inability to find corporate sponsorship.
The group aims to "free art from oil" with a primary focus on the art museum Tate ending its corporate sponsorship with BP.
The majority of the overall Mardi Gras festivities have corporate sponsorship, primarily from Anheuser-Busch and Southern Comfort.
On the second Saturday before Mardi Gras, there is a family-oriented "Krewe of Barkus" pet parade with corporate sponsorship by Beggin' Strips.
Since the late 1990s, the chain has entered a corporate sponsorship agreement with the Boston Red Sox and New England Patriots, as well as individual players with the teams such as current Red Sox DH David Ortiz.
The RLIF's scheduling of competitions made shortly after its formation, specifically the timing of world cups, was criticised by Graham Clay, editor of Open Rugby magazine for opting for a four-yearly cycle beginning in 2002 that would mean rugby league facing strong competition from other major sporting events for corporate sponsorship.