In addition to their recent community initiatives, Buy As You View are known in and around the South Wales area for their long-term sponsorship of the Cory Band which began in 1998.
In 1895 Sir Clifford Cory, Chairman of Cory Brothers, heard the band and offered to provide financial assistance for them resulting in the band’s change of name to ‘Cory’.
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They have an active commissioning policy and have performed works by many of Britain’s leading composers; John McCabe, Judith Bingham, Elgar Howarth, Edward Gregson, Alun Hoddinott, Karl Jenkins, Gareth Wood, David Bedford, as well as John Pickard.
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John Pickard’s tenure with the band ended in July 2005 when the band made history giving the première performance of his Gaia Symphony at the prestigious Cheltenham International Festival.
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In 1895 he heard the 'Ton Pentre Temperance' brass band from the Rhondda Valley at the opening of the Colliery Library in Gelli and offered to provide financial assistance for them resulting in the band’s change of name to ‘The Cory Band’.