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unusual facts about Craig Fleisher


Craig Fleisher

This included Strategic and Competitive Analysis with his colleague and fellow Society of Competitive Intelligence Professionals Meritorious award winner Babette Bensoussan Babette Bensoussan, Prentice Hall, 2003) and Business and Competitive Analysis also with Bensoussan, FT Press, 2007), and "Analysis without Paralysis".


Competitive intelligence

This has since been extended most notably by the pair of Craig Fleisher and Babette Bensoussan, who through several popular books on competitive analysis have added 48 commonly applied competitive intelligence analysis techniques to the practitioner's tool box.

Competitor analysis

Craig Fleisher and Babette Bensoussan: "Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition."

Craig Fleisher and Babette Bensoussan: "Business and Competitive Analysis: Effective Application of New and Classic Methods."


see also