Marketing executive Edward Gelsthorpe was hired by the company in 1963, having worked in the marketing and product development areas at Bristol-Myers, where he acquired the rights to a device that would apply deodorant using technology similar to a ballpoint pen, leading to the development of Ban roll-on deodorant.
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Since then, many different projects have been started up, including International Camps for young people (including young Italians from Piossasco) as well as school-to-school projects.
He lived much of his life at Le Cran (present day Stoney Creek, Albert County, New Brunswick) along the Petitcodiac River with his wife Agnes and their eleven children.
Amongs others, at Art Film Fest, Festival of Slovak Film Cran-Gevrier, while Ondřej Vetchý earned an award as the Best Male Actor at the IFF Faces of Love in Moscow, Russia.
He created, in 2005, the Conseil Représentatif des Associations Noires de France (CRAN) (Black's Associations Council of France), with Manu Dibango, Louis-Georges Tin, and Fodé Sylla.
Along the way, she got into product development for various food companies, such as Ocean Spray Cran-Apple juice, and helped develop the original menu of The Four Seasons Restaurant in New York City.