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After Esber’s pioneering work in Personal Computer Software, Esber has been on the leading edge of the integration of computers and multimedia at Creative Labs, the integration of computers, toys and learning at Creative Insights, the integration of computers, communication and telephony at SoloPoint; the mobilization of email and internet access at Poqet Computer, portability of Personal Computers at Poqet Computer and tablet computing at Motion Computing.
It wasn't until Creative Labs's Sound Blaster series, introduced in 1989, that PCs became capable of playing back pre-recorded audio.
The MultiSound product competed with more established products of the day from Advanced Gravis (now defunct), Ad Lib, Inc. (now defunct), Creative Labs, and Media Vision (now defunct).
Starting around 1993, with the introduction of Creative Labs' Sound Blaster AWE32 and Gravis' Ultrasound sound cards, the term "wavetable" started to be applied as a marketing term to any sound card that used PCM samples as the basis of sound creation.
In 1992, a conglomerate from Germany, Binnenalster GmbH, purchased the assets of Ad Lib from the Government of Quebec, who had acquired it to prevent Creative Labs from buying it.
Sound Blaster X-Fi a line of PC sound cards by Creative Labs utilizing the audio chip of the same name