In Bill Tidy's long-running cartoon published in the monthly Campaign for Real Ale newsletter, a fictional Crudgington Brewery is a regular feature, as the beer of choice ("Crudgington's") of the strip's main character.
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It was originally formed as a co-operative in the 1920s, then taken over in 1935 by the Milk Marketing Board and now operates under the Dairy Crest name, producing butter and Clover and Willow spreads.