The brand was bought by Jenson & Nicholson in 1958, having bought half the company in 1951, and the factory was moved to Adderwell in Frome, Somerset in the former William & Pinchin & Co Ltd factory.
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Due to a slight facial similarity, being well built, with often a deep tan, Peter Hain, the Labour MP for Neath since 1991, has been labelled by newspaper columnists as the Cuprinol Kid.
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Since 2008, Cuprinol's adverts have centred around The Cuprinol Wood Preservation Society, which copied the tune found at the end of the The Italian Job for The Self Preservation Society.