For example, White Sox center fielder Aaron Rowand, in an interview for the DVD, compared the 2004 Red Sox with the 2005 White Sox: "If they could break their 'curse', so could we."
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The Comiskeys were very conservative spenders (which many hypothesize to be the reason the Black Sox scandal even occurred) and it was not until 1958 that the family gave up majority ownership to Bill Veeck, who was an innovative marketer but lacked sufficient resources to compete with wealthier teams.
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