However, despite a $700 million investment by its parent company, high-profile sponsorships that included the Alamo Bowl, and celebrity spokespeople such as Darrell Waltrip and Tim Allen, the chain was not able to maintain profitability.
In the mid-2000s, "coopetition" began to be used by Darrell Waltrip to describe the phenomenon of drivers cooperating at various phases of a race at "high speed" tracks such as Daytona and Talladaga where cooperative aerodynamic drafting is critical to a driver's ability to advance through the field.
The film stars David Arquette and Justin Kirk, and features appearances by Dale Earnhardt Jr. and Darrell Waltrip.
Darrell Green | Michael Waltrip | Darrell Waltrip | Darrell Scott | Darrell Hair | Darrell Issa | Darrell Evans | Michael Waltrip Racing | Darrell's Island, Bermuda | Darrell Whitmore | Darrell Steinberg | Darrell's Island | Darrell Schweitzer | Darrell Guder | Darrell Goulding | Waltrip High School | Darrell Zimmerman | Darrell Till | Darrell Thompson | Darrell Roberts | Darrell O'Dea | Darrell May | Darrell Mansfield | Darrell Eastlake | Darrell Dickey | Darrell Dexter | Darrell Dess | Darrell C. Richardson | Darrell Austin | Clipper Darrell |
Donnie Allison fought for the lead as it changed 49 times on a brutally hot day; he fell ill after drinking a bottle of soda and needed a relief driver; Darrell Waltrip arrived in the Hoss Ellington pit and drove the final 40 laps, beating Cale Yarborough and Skip Manning for the win, the final time in NASCAR history a relief driver got the win.
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Darrell Waltrip won the pole, his first on a superspeedway, and photos from this Pocono race were used in an October story on Waltrip in Sports Illustrated.
After a 20th-place finish in 1999, Winston left the team, and Kmart became the team's new sponsor, causing Spencer to switch to the #26 to accommodate the new sponsor, who was already backing the #66 car driven by Spencer's teammate, Darrell Waltrip.
Running third to Darrell Waltrip and Terry Labonte on the last lap, he swooped under both of them as they battled side-by-side out of the final turn.
Tyler Jet's original car was the #35 Tabasco Pontiac, which had been ISM's car, and was driven by several drivers (including Darrell Waltrip) before Tabasco pulled out of NASCAR following the 1998 season.
After Darrell Waltrip was injured in a practice crash at Daytona, Sacks drove the #17 Tide car, earning a 2nd place finish at Michigan.
Rich Bickle, (who incidentally, had driven for Darrell Waltrip in the NASCAR Craftsman Truck Series was hired as the driver, but was released late in the season, and was replaced by David Green.