Late 2006 saw Jake doing promotion for the department store chain Debenhams.
A poll by Debenhams, published in the Daily Telegraph, voted it the second most iconic dress of all time.
Clients of Aldo Product Services include L'Aubainerie, ASOS.com, The Bay, Bebe, Debenhams, JCPenney, Kohl's, Lane Crawford, Macy's, Nordstrom, Piperlime, Sears Canada, Truth or Dare by Madonna, Zappos.com.
After shutting his shop in 2008, which had provided evening dresses for Kate Winslet (2002 Oscars red dress), Helena Bonham Carter and Anjelica Huston, De Lisi approached Debenhams to launch a day wear range, and was subsequently asked to redesign the Principles range.
On 20 March 2007, County Square opened its new extended shopping mall to accommodate its new anchor store Debenhams, as well as stores such as New Look, Jane Norman, H&M, Next, River Island and Waterstones.
In September 2008 a new extension was opened, including stores Debenhams, Zavvi, Next, Topman and Topshop, River Island, Jane Norman, Costa Coffee, New Look, Aleef, 3, The Carphone Warehouse, Phones4U, Clarks, O2, La Senza, H&M, Just Desserts, lp4, Qube and BANK.
Rocha runs his own "John Rocha", "John Rocha Jeans", "Rocha John Rocha" and "John Rocha Jewellery" labels alongside a diffusion clothing, homewear and accessories label for the department store Debenhams.
The Merry Hill Shopping Centre in Brierley Hill is one of the largest shopping centres in the UK and is the main retail centre of the borough, with an average of 23.5 million visitors a year, and houses branches of several large retailers including Debenhams, Marks & Spencer, and Next.
Among the more successful gowns was Uma Thurman's crimson Alberta Ferretti dress which was voted 20th best red carpet gown of all time in a 2008 poll held by Debenhams.
Notably, many major British 'high street' names now operate in the Republic of Ireland, such as Dixons, Next, Debenhams, Topshop, Boots, Superdrug, Argos, Dorothy Perkins, Maplin, Currys, T.K. Maxx, PC World, Game Stop and others.
Retailers Debenhams and La Senza also received 2 nominations but no brand or retailer won more than one award on the night.