The ads drew national media attention, particularly those of actress Jessica Alba, who wears no visible clothing and is bound with black tape over her mouth and chest.
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In 2006, three public service announcements (PSAs) were released, each directed by David LaChapelle.
They include Our Time, Rock the Vote, League of Young Voters, 18 in '08, Center for Information and Research on Civic Learning and Engagement (CIRCLE), Declare Yourself, Young Voter PAC, WWE Smackdown Your Vote, the New York Public Interest Research Group (NYPIRG), Headcount and YouthVote USA.