For instance, shortly after the cancellation of Star Trek in 1969, NBC's marketing department complained that was premature.
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Although this cross-demographic appeal was entirely unexpected by the network's executives, the franchise owner, Hasbro, decided to take advantage of this opportunity with some considerations for this fandom in the series' writing and marketing and the decision produced favorable results with the series attracting the highest ratings in the network's history.
That year he came third in the junior national championship in the 15-16 age group.
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