The official launch of the full feature site was October 15, 2008 when Dipdive.com launched along with the UK release of will.i.am's third studio album, Songs About Girls.
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Almost a year after will.i.am's last song for Barack Obama, he posted a song along with a blog on his profile about his opinion of Obama's reaction to Kanye West's controversy of Taylor Swift, the song is entitled "The Jackass Song".