Many advertisements during the Super Bowl have been DRTV ads and encouraged direct response via websites and 800 numbers.
The DRTV Centre (Direct Response Television Centre) is one of the leading UK advertising agencies specialising in Direct response television.
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TMGTV operates ShopTV Canada, a 24-hour direct-response television business operating as well as TMGTV Productions, a direct-response production house, and DRTV Quarterly a Direct Response Television news, interviews and insight magazine.