Charlie Brooker's Gameswipe (2009) (TV show) appears as graffiti in an unnamed game where the aim is to push Myleene Klass in a canal.
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It is described in Keen 4 as "the second-dumbest creature in the universe" (a reference to the Ravenous Bugblatter Beast of Traal from The Hitchhiker's Guide to the Galaxy, the dumbest) with thought patterns that go "swim swim hungry, swim swim hungry".