Being himself one of the leaders of the Communist Party of Italy, (CPI), his theories had, in turn, been strongly influenced by the German social thinker Karl Marx, and have their ideological roots grounded in Marxist theory of false consciousness and capitalist exploitation.
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William D. Lutz, serves as the third chairman of the Doublespeak Committee since 1975 to the present.
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Edward S. Herman, political economist and media analyst, has highlighted some examples of doublespeak and doublethink in modern society.
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Noam Chomsky argues in Manufacturing Consent: The Political Economy of the Mass Media that people in modern society consist of decision-makers and social participants who have to be made to agree.
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Edward S. Herman and Noam Chomsky note in their book that Orwellian Doublespeak is an important component of the manipulation of the English language in American media, through a process called ‘dichotomization’; a component of media propaganda involving ‘deeply embedded double standards in the reporting of news’.