The record store and its bulletin board brought together drummers seeking fusion guitarists, bagel aficionados looking for sources, and the first poets of the medium, notably one who went by the nom de plume of Benway - the first net personality.
In the 2010 film Beyond the Black Rainbow, the antagonist, Dr. Barry Nyle, is shown taking pills from a prescription bottle with a "Benway's Pharmacy" sticker on the label.