Subsequently renamed London International Group (LIG) plc, it developed a consumer based product portfolio, spanning health and beauty products including Durex, medical markets with Regent surgical gloves, and business-to-business with Marigold Industrial Gloves.
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Its best known brands were Durex and Scholl; other significant brands were Sauber and Mister Baby.
Joy works in a chemist's shop and is chatted up by Clive (David Thewlis - in the first of his three Leigh roles) over the Durex counter.
Durex |
Some of the most well-known campaigns Superfad has produced include Visa's 2008 Summer Olympics campaign, PlayStation 3's "Universe of Entertainment", Honda's "Crave", Durex's "Get It On", Diet Pepsi's "56 States", and Sprint's "What's Happening Now".