He was recruited by the Gallo Wine Company in Los Angeles where he served as a sales representative.
The grape is primarily used as a blending component, adding color and tartness, but producers such as E & J Gallo Winery have produced varietal wines from the grape.
Under California law at the time, there were fair trade provisions for alcoholic beverages which made it illegal to sell wines at a cheaper price than branded competitors, such as Gallo's.
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