Linda Evangelista | Evangelista Torricelli | Jan Evangelista Purkyně | Evangelista | Edilberto Evangelista | Alfredo Evangelista |
Each week, three entrepreneurs and their products are tested and advised by coaches Ed Evangelista or Wendy Robbins as they pitch their product to the executives of Home Shopping Network (HSN) in New York.
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First, the contestants are introduced to either Ed Evangelista or Wendy Robbins, who will coach them through the process of refining their product and sales pitch for their final presentation to HSN.