The first single from the album was "After Hours", which was selected as Jo Whiley's "Pet Sound" on BBC Radio 1 for the week beginning January 28, 2008, and then as Edith Bowman's "Top Rated" on February 11, 2008.
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Presenter Edith Bowman broadcast live from the school and introduced pop singers Paolo Nutini and Jamelia performing live in the school's main hall.
The campaign launched with backing from celebrities such as Alexandra Burke, Hermione Norris, Frank Lampard, Martin Clunes, Dervla Kirwan, Natasha Kaplinsky and Edith Bowman.